Reading through "Capitalism Must Die!" by Stephanie McMillan (https://gumroad.com/l/capitalismsucks) and this quote struck me:
"In order to increase consumption of commodities, capitalist society obsessively pushes self-indulgence as an ideal. (“Because you’re worth it.”) It has created concepts of “comfort,” “fun” and “satisfaction” that correspond to their economic need for us to buy things. Whatever doesn’t please us in the moment, we are encouraged to abandon and replace..."