There's a new "experimental feature" being tested in Firefox 83: sponsored sites in the URL bar.

"Mozilla works with advertising partners to place sponsored tiles on the Firefox home page (or New Tab) that would be useful to Firefox users. Mozilla is paid when users click on sponsored tiles."

support.mozilla.org/en-US/kb/s

You can disable this by setting `browser.newtabpage.activity-stream.showSponsoredTopSites` to `false`.

Found via old.reddit.com/r/firefox/comme

@andreas

These already exist as of much older Firefox versions (78):

browser.newtabpage.activity-stream.showSponsored

services.sync.prefs.sync.browser.newtabpage.activity-stream.showSponsored

They ought to be disabled by default in #Debian...

Thanks for alerting the Fediverse! :)

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@boud I believe the “showSponsoredTopSites” is a new rule in 83 in addition to the older “showSponsored” rule.

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