Reading through "Capitalism Must Die!" by Stephanie McMillan (https://gumroad.com/l/capitalismsucks) and this quote struck me:
"In order to increase consumption of commodities, capitalist society obsessively pushes self-indulgence as an ideal. (“Because you’re worth it.”) It has created concepts of “comfort,” “fun” and “satisfaction” that correspond to their economic need for us to buy things. Whatever doesn’t please us in the moment, we are encouraged to abandon and replace..."
"This leads to a market-based approach to life, including toward nature, love, spirituality, political work, and everything else. Unfortunately, political work is not comfortable, fun, and instantly gratifying in the ways that we are conditioned to desire. Instead it is challenging, complex, and requires immense persistence. When this fact is discovered, a common response is to abandon it."